If you've ridden, fallen off and got back on, you're a Broken Rider.
Broken Riders is an ethically and environmentally responsible apparel brand for people who love riding mountain bikes.
Unlike other labels, we don't focus just on the superstars or the winners. We're more interested in those who'll never be number one, but love what they do so much they carry on regardless. You'll find Broken Riders waiting in every emergency department, trying to figure out how they got it wrong and how they can do it better next time. But we don't care, we love riding and we say Celebrate The Fail!